Doha, Qatar – 14 May 2025

As part of its comprehensive digital transformation journey, AlRayan Bank proudly introduces AI-driven communication—marking a pioneering step in Qatar’s banking sector. The launch is spearheaded by AlRayan Go, supported by a fully AI-generated campaign that sets a new benchmark for innovation, security, and customer engagement in the financial industry.

AlRayan Bank becomes the first bank in Qatar to integrate AI technology into its external communications, introducing two AI avatars, Jassim and Noor, which will be revealed soon, who will lead customer interaction and support communication initiatives.

This strategic move reflects the Bank’s commitment to harnessing the power of artificial intelligence to elevate communication practices and strengthen customer engagement. Jassim and Noor will take the lead in delivering dynamic, interactive, and bilingual content—available in English, Arabic, and the Qatari dialect—setting a new standard for AI-driven communication in the region.

Part of the Bank’s broader digital strategy, this initiative showcases AlRayan Bank’s suite of digital products and services through modern, technology-forward communication practices, aligned with the demands of a fast-evolving digital landscape.

“Our goal is to redefine how we connect with our audience by incorporating cutting-edge technology into our communication practices” said Eman Al Naemi, AGM – Corporate Communications at AlRayan Bank. “Jassim and Noor symbolize our commitment to pioneering the next generation of AI-powered communication and maintaining a leadership position in the digital space. This initiative reflects our vision to continuously innovate and provide customers with personalized, efficient communication experiences. Whether addressing queries or introducing new offerings, the avatars will play a central role in engaging our diverse audience. This is one of the mediums we will use to promote the Bank’s image going forward”.

By embracing AI-powered advertising and customer interaction, AlRayan Bank continues to solidify its position as a digital leader in Qatar’s financial sector—reinforcing its commitment to innovation, customer-centricity, and technological advancement.